Breakenridge, Deirdre.
Cyberbranding : brand building in the digital economy / Deirdre Breakenridge. - London ; New York : Financial Times Prentice Hall, c2001. - xiv, 352 p. : ill. ; 24 cm.
Includes bibliographical references (p. 330- 341) and index.
0130897108 (hbk.) 9780130897107 (hbk.)
2001023521
Brand choice.
Electronic commerce.
HF5415.3 / .B74 2001
658.827 / BRE 2001
Cyberbranding : brand building in the digital economy / Deirdre Breakenridge. - London ; New York : Financial Times Prentice Hall, c2001. - xiv, 352 p. : ill. ; 24 cm.
Includes bibliographical references (p. 330- 341) and index.
0130897108 (hbk.) 9780130897107 (hbk.)
2001023521
Brand choice.
Electronic commerce.
HF5415.3 / .B74 2001
658.827 / BRE 2001