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Palmer, Adrian.

Principles of services marketing / Adrian Palmer. - 2nd ed. - London : McGraw-Hill, 1998. - x, 340p. ; ill. ; 25 cm.

Previous ed.: 1994.

Includes bibliographical references and index.

ISBN: 0077094344 (pbk.)

Subjects--Topical Terms:
Service industries--Marketing.
Marketing.

LC Class. No.: HF5415.13 / .P35 1998

Dewey Class. No.: 658.802 / PAL 1998

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