Principles of services marketing / Adrian Palmer.
Material type:
TextPublication details: London : McGraw-Hill, 1998Edition: 2nd edDescription: x, 340p. ; ill. ; 25 cmISBN: 0077094344 (pbk.)Subject(s): Service industries -- Marketing | Marketing | Management and Business StudiesDDC classification: 658.802 LOC classification: HF5415.13 | .P35 1998
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
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APU Library Open Shelf | Book | HF5415.13 .P35 1998 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010466 |
Previous ed.: 1994.
Includes bibliographical references and index.
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