Perreault, William D.
Basic marketing : a global-managerial approach / William D. Perreault, Jerome McCarthy. - 13th ed. - Boston ; London : Irwin McGraw-Hill, 1999. - xxiv, 791 p : ill ; 29 cm. - Irwin/McGraw-Hill series in marketing .
Includes bibliographical references (p. 723-760) and indexes.
0071158332 (pbk.)
Marketing--Management.
Marketing--Management.--United States
Export marketing--Management.
HF5415.13 / .P47 1999
658.8 / PER 1999
Basic marketing : a global-managerial approach / William D. Perreault, Jerome McCarthy. - 13th ed. - Boston ; London : Irwin McGraw-Hill, 1999. - xxiv, 791 p : ill ; 29 cm. - Irwin/McGraw-Hill series in marketing .
Includes bibliographical references (p. 723-760) and indexes.
0071158332 (pbk.)
Marketing--Management.
Marketing--Management.--United States
Export marketing--Management.
HF5415.13 / .P47 1999
658.8 / PER 1999