Asia Pacific University Library catalogue


Basic marketing : (Record no. 4347)

000 -LEADER
fixed length control field 00994cam a2200289 a 4500
001 - CONTROL NUMBER
control field 013628693
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150810152528.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 990806s1999 maua b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071158332 (pbk.)
040 ## - CATALOGING SOURCE
Language of cataloging eng
Transcribing agency APU
Modifying agency SM
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .P47 1999
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PER 1999
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
9 (RLIN) 8741
245 10 - TITLE STATEMENT
Title Basic marketing :
Remainder of title a global-managerial approach /
Statement of responsibility, etc William D. Perreault, Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston ;
-- London :
Name of publisher, distributor, etc Irwin McGraw-Hill,
Date of publication, distribution, etc 1999.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 791 p :
Other physical details ill ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 723-760) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 7276
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision United States
General subdivision Management.
9 (RLIN) 7591
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
General subdivision Management.
9 (RLIN) 8742
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
9 (RLIN) 8743
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Irwin/McGraw-Hill series in marketing
9 (RLIN) 8744
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 5
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type Total Renewals
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 16/04/2013 UNKNOWN 2 HF5415.13 .P47 1999 c.1 00010470 08/11/2019 08/11/2019 1 16/04/2013 Overnight Loan  
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 16/04/2013 UNKNOWN 10 HF5415.13 .P47 1999 c.2 00010480 25/11/2022 24/11/2022 2 16/04/2013 General Circulation 4