Sengupta, Subroto.
Brand positioning : strategies for competitive advantage / Subroto Sengupta. - 2nd ed. - New Delhi ; London : Tata McGraw-Hill, c2005. - xiv, 297 p. : ill, ; 24 cm.
Includes index. Formerly CIP.
0070581592 (pbk.)
GBA522976 bnb
Brand name products--Marketing.
HF5415.15 / S46 2005
658.827 / SEN 2005
Brand positioning : strategies for competitive advantage / Subroto Sengupta. - 2nd ed. - New Delhi ; London : Tata McGraw-Hill, c2005. - xiv, 297 p. : ill, ; 24 cm.
Includes index. Formerly CIP.
0070581592 (pbk.)
GBA522976 bnb
Brand name products--Marketing.
HF5415.15 / S46 2005
658.827 / SEN 2005