Brand positioning : (Record no. 4356)
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000 -LEADER | |
---|---|
fixed length control field | 00908pam a2200289 a 4500 |
001 - CONTROL NUMBER | |
control field | 013135629 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20150623051503.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 050216s2005 nyua f 001 0 eng |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
National bibliography number | GBA522976 |
Source | bnb |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0070581592 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | StDuBDS |
Language of cataloging | eng |
Transcribing agency | StDuBDS |
Modifying agency | ANA |
042 ## - AUTHENTICATION CODE | |
Authentication code | ukblcatcopy |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.15 |
Item number | S46 2005 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Edition number | 22 |
Item number | SEN 2005 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Sengupta, Subroto. |
9 (RLIN) | 8755 |
245 10 - TITLE STATEMENT | |
Title | Brand positioning : |
Remainder of title | strategies for competitive advantage / |
Statement of responsibility, etc | Subroto Sengupta. |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi ; |
-- | London : |
Name of publisher, distributor, etc | Tata McGraw-Hill, |
Date of publication, distribution, etc | c2005. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv, 297 p. : |
Other physical details | ill, ; |
Dimensions | 24 cm. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
500 ## - GENERAL NOTE | |
General note | Formerly CIP. |
Institution to which field applies | Uk |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products |
General subdivision | Marketing. |
9 (RLIN) | 8608 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Koha issues (borrowed), all copies | 2 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 16/04/2013 | BORDERS | 1890 | 46.00 | 3 | 4 | HF5415.15 .S46 2005 c.1 | 00010096 | 12/09/2017 | 18/08/2017 | 1 | 46.00 | 16/04/2013 | General Circulation | |
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 27/06/2013 | BORDERS | 1890 | 46.00 | 3 | 2 | HF5415.15 .S46 2005 c.2 | 00010610 | 30/09/2022 | 09/09/2022 | 2 | 46.00 | 27/06/2013 | General Circulation |