Asia Pacific University Library catalogue


Brand positioning : (Record no. 4356)

000 -LEADER
fixed length control field 00908pam a2200289 a 4500
001 - CONTROL NUMBER
control field 013135629
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150623051503.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050216s2005 nyua f 001 0 eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA522976
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070581592 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency ANA
042 ## - AUTHENTICATION CODE
Authentication code ukblcatcopy
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.15
Item number S46 2005
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
Item number SEN 2005
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sengupta, Subroto.
9 (RLIN) 8755
245 10 - TITLE STATEMENT
Title Brand positioning :
Remainder of title strategies for competitive advantage /
Statement of responsibility, etc Subroto Sengupta.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi ;
-- London :
Name of publisher, distributor, etc Tata McGraw-Hill,
Date of publication, distribution, etc c2005.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 297 p. :
Other physical details ill, ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
500 ## - GENERAL NOTE
General note Formerly CIP.
Institution to which field applies Uk
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Marketing.
9 (RLIN) 8608
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 2
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 16/04/2013 BORDERS 1890 46.00 3 4 HF5415.15 .S46 2005 c.1 00010096 12/09/2017 18/08/2017 1 46.00 16/04/2013 General Circulation
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 27/06/2013 BORDERS 1890 46.00 3 2 HF5415.15 .S46 2005 c.2 00010610 30/09/2022 09/09/2022 2 46.00 27/06/2013 General Circulation