Rapp, Stan.
MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins. - New York : McGraw-Hill, c1988 (1989 printing). - xiii, 278 p. : ill. ; 23 cm.
"A Plume book."
Includes bibliographical references (p. 269-274) and index.
0452262380 (pbk.) 9780452262386 (pbk.)
88039512
Marketing.
Advertising.
Sales promotion.
HF5415 / .R37 1988
658.8 / RAP 1988
MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins. - New York : McGraw-Hill, c1988 (1989 printing). - xiii, 278 p. : ill. ; 23 cm.
"A Plume book."
Includes bibliographical references (p. 269-274) and index.
0452262380 (pbk.) 9780452262386 (pbk.)
88039512
Marketing.
Advertising.
Sales promotion.
HF5415 / .R37 1988
658.8 / RAP 1988