MaxiMarketing : (Record no. 4372)
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000 -LEADER | |
---|---|
fixed length control field | 01040pam a2200313 a 4500 |
001 - CONTROL NUMBER | |
control field | 4803590 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20150407104534.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 881019t19881989nyua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 88039512 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0452262380 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780452262386 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | APU |
Modifying agency | SM |
Language of cataloging | eng |
050 10 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
Item number | .R37 1988 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 19 |
Item number | RAP 1988 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Rapp, Stan. |
9 (RLIN) | 8775 |
245 10 - TITLE STATEMENT | |
Title | MaxiMarketing : |
Remainder of title | the new direction in advertising, promotion, and marketing strategy / |
Statement of responsibility, etc | Stan Rapp and Thomas L. Collins. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York : |
Name of publisher, distributor, etc | McGraw-Hill, |
Date of publication, distribution, etc | c1988 (1989 printing). |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiii, 278 p. : |
Other physical details | ill. ; |
Dimensions | 23 cm. |
500 ## - GENERAL NOTE | |
General note | "A Plume book." |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references (p. 269-274) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
9 (RLIN) | 878 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
9 (RLIN) | 5119 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Sales promotion. |
9 (RLIN) | 8519 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Collins, Thomas L. |
9 (RLIN) | 8776 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ocip |
f | 19 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 16/04/2013 | POPULAR BOOKSHOP | 6159 | 3.90 | HF5415 .R37 1988 c.2 | 00010472 | 16/04/2013 | 2 | 3.90 | 16/04/2013 | General Circulation | ||
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 16/04/2013 | POPULAR BOOKSHOP | 14.90 | HF5415 .R37 1988 c.1 | 00010385 | 16/04/2013 | 1 | 14.90 | 16/04/2013 | General Circulation |