Rapp, Stan.
MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins. - New York : McGraw-Hill, c1987. - x, 278 p. : ill. ; 23 cm.
Includes index.
Bibliography: p. 269-274.
0070511918 (hbk.)
86015345
Marketing.
Advertising.
Sales promotion.
HF5415 / .R37 1987
658.8 / RAP 1987
MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins. - New York : McGraw-Hill, c1987. - x, 278 p. : ill. ; 23 cm.
Includes index.
Bibliography: p. 269-274.
0070511918 (hbk.)
86015345
Marketing.
Advertising.
Sales promotion.
HF5415 / .R37 1987
658.8 / RAP 1987