Asia Pacific University Library catalogue


MaxiMarketing : (Record no. 4375)

000 -LEADER
fixed length control field 00905pam a2200289 a 4500
001 - CONTROL NUMBER
control field 988775
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150407104554.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 860625s1987 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 86015345
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070511918 (hbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency APU
Modifying agency SM
Language of cataloging eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .R37 1987
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 19
Item number RAP 1987
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rapp, Stan.
9 (RLIN) 8775
245 10 - TITLE STATEMENT
Title MaxiMarketing :
Remainder of title the new direction in advertising, promotion, and marketing strategy /
Statement of responsibility, etc Stan Rapp and Thomas L. Collins.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c1987.
300 ## - PHYSICAL DESCRIPTION
Extent x, 278 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Includes index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliography: p. 269-274.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 878
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 5119
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 8519
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Collins, Thomas L.
9 (RLIN) 8776
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 16/04/2013 OTHERS BIG BOOKSH 12.90   HF5415 .R37 1987 c.1 00010471 16/04/2013 1 12.90 16/04/2013 General Circulation
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 23/02/2014 BOOK BIGSHOP CASH PURCH | CASH PURCH 12.90   HF5415 .R37 1987 c.2 00027531 28/06/2014 2 12.90 23/02/2014 General Circulation