Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c1996. - xxxiii, 890 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0273657445 (pbk.) 9780273657446 (pbk.)
95036703
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M35 1996
658.83 / MAL 1996
Marketing research : an applied orientation / Naresh K. Malhotra. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c1996. - xxxiii, 890 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0273657445 (pbk.) 9780273657446 (pbk.)
95036703
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M35 1996
658.83 / MAL 1996