Asia Pacific University Library catalogue


Marketing research : (Record no. 4397)

000 -LEADER
fixed length control field 01002cam a2200289 a 4500
001 - CONTROL NUMBER
control field 4452944
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150318112840.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950807s1996 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 95036703
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273657445 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273657446 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency ANA
Language of cataloging eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .M35 1996
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 20
Item number MAL 1996
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
9 (RLIN) 8532
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title an applied orientation /
Statement of responsibility, etc Naresh K. Malhotra.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c1996.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 890 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 3950
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
General subdivision Methodology.
9 (RLIN) 152
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 16/04/2013 GLOBE ENTERPRISE 012085 199.80 1 HF5415.2 .M35 1996 c.1 00010628 08/09/2014 05/09/2014 1 16/04/2013 General Circulation