APU Library | catalog

Normal view MARC view ISBD view

McDaniel, Carl D.

Marketing research essentials. / Carl McDaniel, Jr., Roger Gates. - 7th ed. - Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], c2010. - xxi, 507 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)

Includes bibliographical references and index.

ISBN: 9780470169704 (pbk.) 9780470610039 (CD-ROM)

LCCN: 2011411180

Nat. Bib. No.: GBA988531 bnb GBA988531 dnb

Nat. Bib. Agency Control No.: 015366114 Uk

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .M33 2010

Dewey Class. No.: 658.83 / MCD 2010

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Asia Pacific University Library catalogue