Asia Pacific University Library catalogue


Marketing research essentials. / (Record no. 4414)

000 -LEADER
fixed length control field 01144cam a2200349 a 4500
001 - CONTROL NUMBER
control field 16799925
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150528133427.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110527s2010 njua 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011411180
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA988531
Source bnb
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA988531
Source dnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015366114
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470169704 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470610039 (CD-ROM)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn436264272
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency ANA
Language of cataloging eng
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .M33 2010
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 22
Item number MCD 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDaniel, Carl D.
9 (RLIN) 8446
245 10 - TITLE STATEMENT
Title Marketing research essentials. /
Statement of responsibility, etc Carl McDaniel, Jr., Roger Gates.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc Wiley ;
Place of publication, distribution, etc Chichester :
Name of publisher, distributor, etc John Wiley [distributor],
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 507 p. :
Other physical details ill. ;
Dimensions 26 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 3950
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gates, Roger H.,
Dates associated with a name 1942-
9 (RLIN) 8838
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 2
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type Public note PO number
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 17/04/2013 IBS Buku 86728 / B 90.00 1 HF5415.2 .M33 2010 c.1 00010604 07/05/2014 06/05/2014 1 90.00 17/04/2013 General Circulation Accompanying Title : CD-39-69 2012/04/2362 - Date on shelf - 10-05-2012Selections by Ms. Haresh.
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 17/04/2013 IBS Buku 86728 / B 90.00   HF5415.2 .M33 2010 c.2 00011335 17/04/2013   2 90.00 17/04/2013 General Circulation Accompanying Title : CD-39-69A 2012/04/2362 - Date on shelf - 10-05-2012Selections by Ms. Haresh.
Not Withdrawn Available   Not Damaged No use restrictions Available for loan CD-ROM APU Library APU Library CD-ROM Shelf 28/05/2015 IBS Buku 86728 / B 90.00   CD-39-69 00014312 28/05/2015   1 90.00 28/05/2015 General Circulation    
Not Withdrawn Available   Not Damaged No use restrictions Available for loan CD-ROM APU Library APU Library CD-ROM Shelf 28/05/2015 IBS Buku 86728 / B 90.00   CD-39-69A 00014324 28/05/2015   2 90.00 28/05/2015 General Circulation