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Kleindl, Brad Alan, 1955-

Strategic electronic marketing : managing e-business / Brad Alan Keindl. - 2nd ed. - Cleveland, Ohio : Thomson/South-Western, 2002. - xxi, 428 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 032417893X (hbk.) 9780324178937 (hbk.)

LCCN: 2002028766

Subjects--Topical Terms:
Telemarketing.
Database marketing.

LC Class. No.: HF5415.1265 / .K54 2002

Dewey Class. No.: 658.84 / KLE 2002

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