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Strategic electronic marketing : managing e-business / Brad Alan Keindl.

By: Kleindl, Brad Alan, 1955-Material type: Text

TextPublication details: Cleveland, Ohio : Thomson/South-Western, 2002Edition: 2nd edDescription: xxi, 428 p. : ill. ; 24 cmISBN: 032417893X (hbk.); 9780324178937 (hbk.)Subject(s): Telemarketing | Database marketingDDC classification: 658.84 LOC classification: HF5415.1265 | .K54 2002

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Circulation	APU Library Open Shelf	Book	HF5415.1265 .K54 2002 c.1 (Browse shelf (Opens below))	1	Available (No use restrictions)		00010722

Includes bibliographical references and index.

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Strategic electronic marketing : managing e-business / Brad Alan Keindl.