Mowen, John C.
Consumer behavior / John C. Mowen, Michael Minor. - 5th ed. - Upper Saddle River, N.J. : Prentice-Hall, c1998. - xxi, 696 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and indexes.
0137700415 (pbk.) 9780137700417 (pbk.)
97003101
Consumer behavior.
Consumers--United States.
HF5415.32 / .M69 1998
658.8342 / MOW 1998
Consumer behavior / John C. Mowen, Michael Minor. - 5th ed. - Upper Saddle River, N.J. : Prentice-Hall, c1998. - xxi, 696 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and indexes.
0137700415 (pbk.) 9780137700417 (pbk.)
97003101
Consumer behavior.
Consumers--United States.
HF5415.32 / .M69 1998
658.8342 / MOW 1998