Peter, J. Paul.
Consumer behaviour and marketing strategy / J. Paul Peter, Jerry C. Olsen and Klaus G. Grunert. - European ed. - London : McGraw-Hill, c1999. - xviii, 526 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
025622529X (pbk.) 9780256225297 (pbk.)
GB99Y6984 bnb
Marketing.
Consumer behavior--Europe.
HF5415.3 / .P48 1999
658.8342 / PET 1999
Consumer behaviour and marketing strategy / J. Paul Peter, Jerry C. Olsen and Klaus G. Grunert. - European ed. - London : McGraw-Hill, c1999. - xviii, 526 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
025622529X (pbk.) 9780256225297 (pbk.)
GB99Y6984 bnb
Marketing.
Consumer behavior--Europe.
HF5415.3 / .P48 1999
658.8342 / PET 1999