Consumer behaviour and marketing strategy / J. Paul Peter, Jerry C. Olsen and Klaus G. Grunert.
Material type:
TextPublication details: London : McGraw-Hill, c1999Edition: European edDescription: xviii, 526 p. : ill. (some col.) ; 27 cmISBN: 025622529X (pbk.); 9780256225297 (pbk.)Subject(s): Marketing | Consumer behavior -- Europe | Management and Business StudiesDDC classification: 658.8342 LOC classification: HF5415.3 | .P48 1999
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
|
APU Library Open Shelf | Book | HF5415.3 .P48 1999 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011102 | |
3 Day Loan
|
APU Library Open Shelf | Book | HF5415.3 .P48 1999 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010633 |
Includes bibliographical references and index.
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