Keegan, Warren J.
Global marketing management / Warren J. Keegan. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c1999. - xiv, 639 p. : ill., maps ; 26 cm. - Prentice Hall series in marketing .
Includes bibliographical references and indexes.
0139030239 (hbk.) 9780139030239 (hbk.)
98023506
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .K44 1999
658.848 / KEE 1999
Global marketing management / Warren J. Keegan. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c1999. - xiv, 639 p. : ill., maps ; 26 cm. - Prentice Hall series in marketing .
Includes bibliographical references and indexes.
0139030239 (hbk.) 9780139030239 (hbk.)
98023506
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .K44 1999
658.848 / KEE 1999