Global marketing management / Warren J. Keegan.
Material type: TextSeries: Prentice Hall series in marketingPublication details: Upper Saddle River, N.J. : Prentice Hall, c1999Edition: 6th edDescription: xiv, 639 p. : ill., maps ; 26 cmISBN: 0139030239 (hbk.); 9780139030239 (hbk.)Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.848 LOC classification: HF1416 | .K44 1999Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HF1416 .K44 1999 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010769 | |
General Circulation | APU Library Open Shelf | Book | HF1416 .K44 1999 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00011866 |
Includes bibliographical references and indexes.
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