Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. - 8th ed., Int. ed. - New York : McGraw Hill Higher Education, 2009. - xxv, 838 p. : ill. (chiefly col.) ; 28 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
9780071284400 (pbk.) 0071284400 (pbk.)
Advertising.
Sales promotion.
Communication in marketing.
HD5823 / .B45 2009
659.1 / BEL 2009
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. - 8th ed., Int. ed. - New York : McGraw Hill Higher Education, 2009. - xxv, 838 p. : ill. (chiefly col.) ; 28 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
9780071284400 (pbk.) 0071284400 (pbk.)
Advertising.
Sales promotion.
Communication in marketing.
HD5823 / .B45 2009
659.1 / BEL 2009