Advertising and promotion : (Record no. 4776)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00938nam a2200265 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160309051504.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080811s2009 nyu 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071284400 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071284400 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NUSCL |
| Transcribing agency | APU |
| Language of cataloging | eng |
| Modifying agency | SM |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD5823 |
| Item number | .B45 2009 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BEL 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 9 (RLIN) | 9379 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc | George E. Belch, Michael A. Belch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed., Int. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw Hill Higher Education, |
| Date of publication, distribution, etc | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 838 p. : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 28 cm. + |
| Accompanying material | 1 CD-ROM (4 3/4 in.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 5119 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 9 (RLIN) | 8519 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 9 (RLIN) | 8147 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 9 (RLIN) | 9375 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Koha issues (borrowed), all copies | 28 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Use restrictions | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf | 30/04/2013 | IBS Buku | 60437 / B | 53.85 | 5 | 7 | HD5823 .B45 2009 c.3 | 00010840 | 19/06/2015 | 01/06/2015 | 3 | 53.85 | 30/04/2013 | General Circulation | |||
| Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf | 30/04/2013 | IBS Buku | 60437 / B | 53.85 | 7 | 7 | HD5823 .B45 2009 c.4 | 00010794 | 03/03/2017 | 15/02/2017 | 4 | 53.85 | 30/04/2013 | General Circulation | No use restrictions | ||
| Withdrawn | Available | Not Damaged | Weeded | Book | APU Library | APU Library | Open Shelf | 30/04/2013 | KOPERASI UM | PB09030088 | 61.10 | 3 | 3 | HD5823 .B45 2009 c.5 | 00010795 | 10/08/2015 | 27/07/2015 | 5 | 61.10 | 30/04/2013 | General Circulation | |||
| Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf | 30/04/2013 | KOPERASI UM | PB09030088 | 61.10 | 9 | 14 | HD5823 .B45 2009 c.6 | 00010796 | 02/11/2016 | 19/10/2016 | 6 | 61.10 | 30/04/2013 | General Circulation | No use restrictions | ||
| Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf | 11/04/2014 | MPH | 1191 | 87.80 | HD5823 .B45 2009 c.1 | 00029508 | 28/06/2014 | 1 | 87.80 | 11/04/2014 | Staff Circulation | ||||||
| Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf | 12/05/2014 | IBS Buku | 4 | 2 | HD5823 .B45 2009 c.7 | 00032048 | 02/05/2018 | 04/03/2016 | 7 | 12/05/2014 | General Circulation | No use restrictions | |||||
| Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf | 12/05/2014 | MPH | 1191 | 1191 | 87.80 | 1 | 2 | HD5823 .B45 2009 c.2 | 00032126 | 28/06/2014 | 06/06/2014 | 2 | 87.80 | 12/05/2014 | General Circulation | No use restrictions | ||
| Not Withdrawn | Available | Not Damaged | Available for loan | CD-ROM | APU Library | APU Library | CD-ROM Shelf | 13/10/2014 | OTHERS | CD-36-57A | 00014286 | 13/10/2014 | 2 | 13/10/2014 | Staff Circulation | No use restrictions | Instructor's Manual | |||||||
| Not Withdrawn | Available | Not Damaged | Available for loan | CD-ROM | APU Library | APU Library | CD-ROM Shelf | 13/10/2014 | OTHERS | CD-36-57 | 00014288 | 13/10/2014 | 1 | 13/10/2014 | Staff Circulation | No use restrictions | Instructor's Manual |