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Mehra, Anurag

Advertising management : media approach for market research / Anurag Mehra. - New Delhi : Global India Publications, 2009. - v, 312 p. ; 22 cm.

Includes bibliographical references and index.

ISBN: 9789380228532 (pbk.)

Subjects--Topical Terms:
Advertising--Management.
Advertising.

LC Class. No.: HF5823 / .M44 2009

Dewey Class. No.: 659.1 / MEH 2009

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