Advertising management : (Record no. 4782)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00686nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220629114229.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130502s2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789380228532 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | APU |
| Modifying agency | SM |
| Original cataloging agency | APU |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .M44 2009 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | MEH 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mehra, Anurag |
| 9 (RLIN) | 9388 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising management : |
| Remainder of title | media approach for market research / |
| Statement of responsibility, etc | Anurag Mehra. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Global India Publications, |
| Date of publication, distribution, etc | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v, 312 p. ; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Management. |
| 9 (RLIN) | 32 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 5119 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 02/05/2013 | IBS Buku | 87689 / B | 59.25 | HF5823 .M44 2009 c.2 | 00010820 | 02/05/2013 | 2 | 59.25 | 02/05/2013 | General Circulation | PO: U-2012/05/0001: Add. reference books selected by Ms. Haresh | ||
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 02/05/2013 | IBS Buku | 88076 / B | 47.20 | HF5823 .M44 2009 c.3 | 00011197 | 02/05/2013 | 3 | 47.20 | 02/05/2013 | Staff Circulation | PO# U-2012/06/0029 / KLIBF'12 Selection by Ms Riaz Fathima | ||
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 02/05/2013 | IBS Buku | 89489 / B | 47.20 | HF5823 .M44 2009 c.4 | 00010819 | 02/05/2013 | 4 | 47.20 | 02/05/2013 | General Circulation | PO# U-2012/06/0029 / KLIBF'12 Selection by Ms Riaz Fathima | ||
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 27/06/2013 | IBS Buku | 87689/B | 59.25 | HF5823 .M44 2009 c.1 | 00010811 | 27/06/2013 | 1 | 59.25 | 27/06/2013 | General Circulation | PO: U-2012/05/0001: Add. reference books selected by Ms. Haresh |