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Surmanek, Jim.

Advertising media A to Z : the definitive resource for media planning, buying, and research / James Surmanek. - New York : McGraw-Hill, c2004. - viii, 337 p. ; 23 cm.

ISBN: 0071422145 (pbk.) 9780071422147 (pbk.)

LCCN: 2003003684

Subjects--Topical Terms:
Advertising media planning--Dictionaries.

LC Class. No.: HF5826.5 / .S87 2004

Dewey Class. No.: 659.103 / SUR 2004

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