Asia Pacific University Library catalogue


Advertising media A to Z : (Record no. 4788)

000 -LEADER
fixed length control field 01116cam a22002894a 4500
001 - CONTROL NUMBER
control field 13092128
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150811121152.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030213s2004 nyu d 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003003684
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071422145 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071422147 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency APU
Modifying agency SM
Language of cataloging eng
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5826.5
Item number .S87 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.103
Edition number 21
Item number SUR 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Surmanek, Jim.
9 (RLIN) 9399
245 10 - TITLE STATEMENT
Title Advertising media A to Z :
Remainder of title the definitive resource for media planning, buying, and research /
Statement of responsibility, etc James Surmanek.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2004.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 337 p. ;
Dimensions 23 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising media planning
Form subdivision Dictionaries.
9 (RLIN) 9400
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier http://www.loc.gov/catdir/bios/mh042/2003003684.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/description/mh031/2003003684.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 02/05/2013 IBS Buku 88090/B 62.85   HF5826.5 .S87 2004 c.1 00010835 02/05/2013 1 62.85 02/05/2013 General Circulation PO# U-2012/05/0001 Add ref books selected by Ms Haresh