Henslowe, Philip, 1934-
Public relations : a practical guide to the basics / Philip Henslowe. - 2nd ed. - London ; Sterling, VA : Kogan Page, c2003. - viii, 152 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Communication and the roles of public relations -- External public relations sources -- Ethics and the law -- Working with suppliers -- Working with publishers -- Working with printers -- Working with photographers -- Working with designers -- Making videos -- Exhibitions and other events -- Promotions and functions -- Visits -- Sponsorship and educational activities -- Business writing -- Crisis management -- Working with the media -- External media support -- Planning and programming -- Assessment and evaluation -- Conclusion.
0749440724 (pbk.) 9780749440725 (pbk.)
2003015170
Public relations--Handbooks, manuals, etc.
Public relations--Great Britain--Handbooks, manuals, etc.
HD59 / .H46 2003
659.2 / HEN 2003
Public relations : a practical guide to the basics / Philip Henslowe. - 2nd ed. - London ; Sterling, VA : Kogan Page, c2003. - viii, 152 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Communication and the roles of public relations -- External public relations sources -- Ethics and the law -- Working with suppliers -- Working with publishers -- Working with printers -- Working with photographers -- Working with designers -- Making videos -- Exhibitions and other events -- Promotions and functions -- Visits -- Sponsorship and educational activities -- Business writing -- Crisis management -- Working with the media -- External media support -- Planning and programming -- Assessment and evaluation -- Conclusion.
0749440724 (pbk.) 9780749440725 (pbk.)
2003015170
Public relations--Handbooks, manuals, etc.
Public relations--Great Britain--Handbooks, manuals, etc.
HD59 / .H46 2003
659.2 / HEN 2003