Asia Pacific University Library catalogue


Public relations : a practical guide to the basics / Philip Henslowe.

By: Henslowe, Philip, 1934-Material type: TextTextPublication details: London ; Sterling, VA : Kogan Page, c2003Edition: 2nd edDescription: viii, 152 p. : ill. ; 24 cmISBN: 0749440724 (pbk.); 9780749440725 (pbk.)Subject(s): Public relations -- Handbooks, manuals, etc | Public relations -- Great Britain -- Handbooks, manuals, etcDDC classification: 659.2 LOC classification: HD59 | .H46 2003Online resources: Table of contents
Contents:
Communication and the roles of public relations -- External public relations sources -- Ethics and the law -- Working with suppliers -- Working with publishers -- Working with printers -- Working with photographers -- Working with designers -- Making videos -- Exhibitions and other events -- Promotions and functions -- Visits -- Sponsorship and educational activities -- Business writing -- Crisis management -- Working with the media -- External media support -- Planning and programming -- Assessment and evaluation -- Conclusion.
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Item type Current library Collection Call number Copy number Status Date due Barcode
3 Day Loan 3 Day Loan APU Library
Open Shelf 		Book HD59 .H46 2003 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00010780
General Circulation General Circulation APU Library
Open Shelf 		Book HD59 .H46 2003 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00029510
General Circulation General Circulation APU Library
Open Shelf 		Book HD59 .H46 2003 c.3 (Browse shelf (Opens below)) 3 Available (No use restrictions) 00011101

Includes bibliographical references and index.

Communication and the roles of public relations -- External public relations sources -- Ethics and the law -- Working with suppliers -- Working with publishers -- Working with printers -- Working with photographers -- Working with designers -- Making videos -- Exhibitions and other events -- Promotions and functions -- Visits -- Sponsorship and educational activities -- Business writing -- Crisis management -- Working with the media -- External media support -- Planning and programming -- Assessment and evaluation -- Conclusion.

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