Seitel, Fraser P.
The practice of public relations / Fraser P. Seitel. - 10th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007. - 442 p. : ill. ; 26 cm.
Includes bibliographical references and index.
What is public relations? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Integrated marketing communications -- Public relations and the internet -- Crisis management.
0132038625 (pbk.) 9780132038621 (pbk.)
2006017757
Public relations--United States.
HD59 / .S45 2007
659.2 / SEI 2007
The practice of public relations / Fraser P. Seitel. - 10th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007. - 442 p. : ill. ; 26 cm.
Includes bibliographical references and index.
What is public relations? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Integrated marketing communications -- Public relations and the internet -- Crisis management.
0132038625 (pbk.) 9780132038621 (pbk.)
2006017757
Public relations--United States.
HD59 / .S45 2007
659.2 / SEI 2007