The practice of public relations / Fraser P. Seitel.
Material type: TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Edition: 10th edDescription: 442 p. : ill. ; 26 cmISBN: 0132038625 (pbk.); 9780132038621 (pbk.)Subject(s): Public relations -- United StatesDDC classification: 659.2 LOC classification: HD59 | .S45 2007Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HD59 .S45 2007 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010813 | |
General Circulation | APU Library Open Shelf | Book | HD59 .S45 2007 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010812 |
Includes bibliographical references and index.
What is public relations? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Integrated marketing communications -- Public relations and the internet -- Crisis management.
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