Peter, J. Paul.
Consumer behavior and marketing strategy / Consumer behavior & marketing strategy J. Paul Peter, Jerry C. Olson. - 8th ed. - Boston : McGraw-Hill/Irwin, c2008. - xix, 555 p. : ill., map ; 27 cm.
Includes bibliographical references (p. 499-528) and indexes.
9780071259354 (pbk.) 007125935X (pbk.)
2006032470
Consumer behavior.
Marketing.
HF5415.3 / .P48 2008
658.8342 / PET 2008
Consumer behavior and marketing strategy / Consumer behavior & marketing strategy J. Paul Peter, Jerry C. Olson. - 8th ed. - Boston : McGraw-Hill/Irwin, c2008. - xix, 555 p. : ill., map ; 27 cm.
Includes bibliographical references (p. 499-528) and indexes.
9780071259354 (pbk.) 007125935X (pbk.)
2006032470
Consumer behavior.
Marketing.
HF5415.3 / .P48 2008
658.8342 / PET 2008