Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, c2008Edition: 8th edDescription: xix, 555 p. : ill., map ; 27 cmISBN: 9780071259354 (pbk.); 007125935X (pbk.)Other title: Consumer behavior & marketing strategy [Cover title]Subject(s): Consumer behavior | MarketingDDC classification: 658.8342 LOC classification: HF5415.3 | .P48 2008Online resources: Publisher description | Table of contents only | Contributor biographical information
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.3 .P48 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011282 |
Includes bibliographical references (p. 499-528) and indexes.
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