Mooradian, Todd A.
Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring. - Boston, MA : Pearson Prentice Hall, c2012. - xxiv, 384 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780137136971 (pbk.) 0137136978 (pbk.)
2010020497
Marketing--Management.
Strategic planning.
HF5415.13 / .M66 2012
658.802 / MOO 2012
Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring. - Boston, MA : Pearson Prentice Hall, c2012. - xxiv, 384 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780137136971 (pbk.) 0137136978 (pbk.)
2010020497
Marketing--Management.
Strategic planning.
HF5415.13 / .M66 2012
658.802 / MOO 2012