Asia Pacific University Library catalogue


Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring.

By: Mooradian, Todd AContributor(s): Matzler, Kurt | Ring, Lawrence JMaterial type: TextTextPublication details: Boston, MA : Pearson Prentice Hall, c2012Description: xxiv, 384 p. : ill. ; 24 cmISBN: 9780137136971 (pbk.); 0137136978 (pbk.)Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.802 LOC classification: HF5415.13 | .M66 2012
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.13 .M66 2012 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00011867

Includes bibliographical references and index.

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