Lovelock, Christopher H.
Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock,Paul G. Patterson, Rhett H. Walker, - 4th ed. - Frenchs Forest, N.S.W. : Pearson Education Australia, 2007. - xiii, 608 p. : ill., ports. ; 25 cm.
Previous ed.: Prentice Hall, 2004.
Includes bibliographical references and index.
For tertiary students.
9780733986789 (pbk.)
Locked Bag 507 Frenchs Forest NSW 2086
Service industries--Marketing.--Australia
Service industries--Marketing.--New Zealand
Service industries--Marketing.--Pacific Area
Customer services--Marketing.--Australia
Customer services--Marketing.--New Zealand
Customer services--Marketing.--Pacific Area
HD9989.A82 / L68 2007
658.800994 / LOV 2007
Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock,Paul G. Patterson, Rhett H. Walker, - 4th ed. - Frenchs Forest, N.S.W. : Pearson Education Australia, 2007. - xiii, 608 p. : ill., ports. ; 25 cm.
Previous ed.: Prentice Hall, 2004.
Includes bibliographical references and index.
For tertiary students.
9780733986789 (pbk.)
Locked Bag 507 Frenchs Forest NSW 2086
Service industries--Marketing.--Australia
Service industries--Marketing.--New Zealand
Service industries--Marketing.--Pacific Area
Customer services--Marketing.--Australia
Customer services--Marketing.--New Zealand
Customer services--Marketing.--Pacific Area
HD9989.A82 / L68 2007
658.800994 / LOV 2007