De Chernatony, Leslie, 1953-
Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. - 3rd ed. - Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003. - xvii, 467 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0750659807 (pbk.) 9780750659802 (pbk.)
2005357186
Brand name products--Planning.
Branding (Marketing)
HD69.B7 / D4 2003
658.827 / DE 2003
Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. - 3rd ed. - Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003. - xvii, 467 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0750659807 (pbk.) 9780750659802 (pbk.)
2005357186
Brand name products--Planning.
Branding (Marketing)
HD69.B7 / D4 2003
658.827 / DE 2003