Asia Pacific University Library catalogue


Creating powerful brands in consumer, service and industrial markets / (Record no. 5480)

000 -LEADER
fixed length control field 01366cam a2200349 a 4500
001 - CONTROL NUMBER
control field 13861568
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151218051503.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050204s2003 enka b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005357186
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750659807 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750659802 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm53845484
040 ## - CATALOGING SOURCE
Original cataloging agency IG#
Transcribing agency APU
Modifying agency ANA
Language of cataloging eng
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number D4 2003
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
Item number DE 2003
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name De Chernatony, Leslie,
Dates associated with a name 1953-
9 (RLIN) 10429
245 10 - TITLE STATEMENT
Title Creating powerful brands in consumer, service and industrial markets /
Statement of responsibility, etc Leslie de Chernatony and Malcolm McDonald.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford ;
-- Burlington, MA :
Name of publisher, distributor, etc Elsevier/Butterworth-Heinemann,
Date of publication, distribution, etc c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 467 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Planning.
9 (RLIN) 8748
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 8367
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm.
9 (RLIN) 8189
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/toc/fy0601/2005357186.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0627/2005357186-d.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 3
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type Use restrictions
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf APIIT 31/05/2013 EMO A092518 162.62 2 3 HD69.B7 D4 2003 c.1 00010432 02/02/2016 17/12/2015 1 162.62 31/05/2013 General Circulation  
Withdrawn Damaged and Paid for   Damaged Not for loan Book APU Library APU Library Open Shelf 10/04/2014 EMO A092518 | A092518 162.62 2 4 HD69.B7 D4 2003 c.2 00031082 23/08/2017 16/05/2017 2 162.62 10/04/2014 Staff Circulation No use restrictions