Piercy, Nigel.
Market-led strategic change : a guide to transforming the process of going to market / Nigel F. Piercy. - 3rd ed. - Oxford : Butterworth-Heinemann, 2002. - xvi, 762 p. : ill. ; 24 cm.
Previous ed.: 1997. Published in association with the Chartered Institute of Marketing.
Includes index.
075065225X (pbk.) 9780750652254 (pbk.)
GBA1-Z1225
Marketing--Management.
HF5415.13 / .P54 2002
658.8 / PIE 2002
Market-led strategic change : a guide to transforming the process of going to market / Nigel F. Piercy. - 3rd ed. - Oxford : Butterworth-Heinemann, 2002. - xvi, 762 p. : ill. ; 24 cm.
Previous ed.: 1997. Published in association with the Chartered Institute of Marketing.
Includes index.
075065225X (pbk.) 9780750652254 (pbk.)
GBA1-Z1225
Marketing--Management.
HF5415.13 / .P54 2002
658.8 / PIE 2002