Market-led strategic change : a guide to transforming the process of going to market / Nigel F. Piercy.
Material type: TextPublication details: Oxford : Butterworth-Heinemann, 2002Edition: 3rd edDescription: xvi, 762 p. : ill. ; 24 cmISBN: 075065225X (pbk.); 9780750652254 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .P54 2002Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HF5415.13 .P54 2002 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010382 |
Previous ed.: 1997.
Published in association with the Chartered Institute of Marketing.
Includes index.
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