Keyes, Jessica, 1950-
Enterprise 2.0 : social networking tools to transform your organization / Jessica Keyes. - Boca Raton, FL : CRC Press, c2013. - xiv, 411 p. : ill. ; 25 cm.
"An Auerbach book."
Includes bibliographical references and index.
"Examining the advancement of business enterprise through social networking, this book offers a hands-on, practical assessment of not only what to do, but how to do it to master the social networking paradigm and achieve a competitive advantage. Discussing the spectrum of social media and social activities available to business today, it explains the functions of social networking in a business context, shows how to measure and manage social networking, details the utility and role of social networking on a department specific basis, and considers security, risk, legal, and privacy issues"--
9781439880432 (hbk.)
2012017900
Social networks.
Web 2.0.
Information technology.
Management.
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Project Management
COMPUTERS / Information Technology
HM741 / .K49 2013
302.3 / KEY 2013
Enterprise 2.0 : social networking tools to transform your organization / Jessica Keyes. - Boca Raton, FL : CRC Press, c2013. - xiv, 411 p. : ill. ; 25 cm.
"An Auerbach book."
Includes bibliographical references and index.
"Examining the advancement of business enterprise through social networking, this book offers a hands-on, practical assessment of not only what to do, but how to do it to master the social networking paradigm and achieve a competitive advantage. Discussing the spectrum of social media and social activities available to business today, it explains the functions of social networking in a business context, shows how to measure and manage social networking, details the utility and role of social networking on a department specific basis, and considers security, risk, legal, and privacy issues"--
9781439880432 (hbk.)
2012017900
Social networks.
Web 2.0.
Information technology.
Management.
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Project Management
COMPUTERS / Information Technology
HM741 / .K49 2013
302.3 / KEY 2013