Enterprise 2.0 : social networking tools to transform your organization / Jessica Keyes.
Material type:
TextPublication details: Boca Raton, FL : CRC Press, c2013Description: xiv, 411 p. : ill. ; 25 cmISBN: 9781439880432 (hbk.)Subject(s): Social networks | Web 2.0 | Information technology | Management | BUSINESS & ECONOMICS / Management Science | BUSINESS & ECONOMICS / Project Management | COMPUTERS / Information TechnologyDDC classification: 302.3 LOC classification: HM741 | .K49 2013Online resources: Cover image Summary: "Examining the advancement of business enterprise through social networking, this book offers a hands-on, practical assessment of not only what to do, but how to do it to master the social networking paradigm and achieve a competitive advantage. Discussing the spectrum of social media and social activities available to business today, it explains the functions of social networking in a business context, shows how to measure and manage social networking, details the utility and role of social networking on a department specific basis, and considers security, risk, legal, and privacy issues"--
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HM741 .K49 2013 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011797 |
"An Auerbach book."
Includes bibliographical references and index.
"Examining the advancement of business enterprise through social networking, this book offers a hands-on, practical assessment of not only what to do, but how to do it to master the social networking paradigm and achieve a competitive advantage. Discussing the spectrum of social media and social activities available to business today, it explains the functions of social networking in a business context, shows how to measure and manage social networking, details the utility and role of social networking on a department specific basis, and considers security, risk, legal, and privacy issues"--
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