McDaniel, Carl D.
Marketing research / Carl McDaniel, Jr., Roger Gates. - 9th ed., International student version. - Hoboken, N.J. : Wiley, c2013. - xxx, 750 p. : ill. ; 26 cm.
Previous ed.: 2010. Formerly CIP.
Includes bibliographical references and index.
9781118112717 (pbk.) 1118112717 (pbk.)
GBB1C6392 bnb
Marketing research.
Marketing research--Computer network resources.
HF5415.2 / .M33 2013
658.83 / MCD 2013
Marketing research / Carl McDaniel, Jr., Roger Gates. - 9th ed., International student version. - Hoboken, N.J. : Wiley, c2013. - xxx, 750 p. : ill. ; 26 cm.
Previous ed.: 2010. Formerly CIP.
Includes bibliographical references and index.
9781118112717 (pbk.) 1118112717 (pbk.)
GBB1C6392 bnb
Marketing research.
Marketing research--Computer network resources.
HF5415.2 / .M33 2013
658.83 / MCD 2013