Asia Pacific University Library catalogue


Marketing research / Carl McDaniel, Jr., Roger Gates.

By: McDaniel, Carl DContributor(s): Gates, Roger H, 1942-Material type: TextTextPublication details: Hoboken, N.J. : Wiley, c2013Edition: 9th ed., International student versionDescription: xxx, 750 p. : ill. ; 26 cmISBN: 9781118112717 (pbk.); 1118112717 (pbk.) Subject(s): Marketing research | Marketing research -- Computer network resources | Management and Business StudiesDDC classification: 658.83 LOC classification: HF5415.2 | .M33 2013
    Average rating: 0.0 (0 votes)
Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.2 .M33 2013 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00011772

Previous ed.: 2010.

Formerly CIP. Uk

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.