Kotler, Philip.
Marketing : an introduction / Philip Kotler, Gary Armstrong. - 4th ed. - Upper Saddle River, N.J ; London : Prentice Hall International, c1997. - xxix, 585, [115] p. : col.ill. ; 26 cm.
"International edition". Previous ed.: 1993.
Includes bibliographical references and index.
0132631202 (pbk.) 9780132631204 (pbk.)
GB9674866 bnb
Marketing.
Marketing
HF5415 / .K68 1997
658.8 / KOT 1997
Marketing : an introduction / Philip Kotler, Gary Armstrong. - 4th ed. - Upper Saddle River, N.J ; London : Prentice Hall International, c1997. - xxix, 585, [115] p. : col.ill. ; 26 cm.
"International edition". Previous ed.: 1993.
Includes bibliographical references and index.
0132631202 (pbk.) 9780132631204 (pbk.)
GB9674866 bnb
Marketing.
Marketing
HF5415 / .K68 1997
658.8 / KOT 1997