Asia Pacific University Library catalogue


Marketing : an introduction / Philip Kotler, Gary Armstrong.

By: Kotler, PhilipContributor(s): Armstrong, Gary (Gary M.)Material type: TextTextPublication details: Upper Saddle River, N.J ; London : Prentice Hall International, c1997Edition: 4th edDescription: xxix, 585, [115] p. : col.ill. ; 26 cmISBN: 0132631202 (pbk.); 9780132631204 (pbk.)Subject(s): Marketing | Marketing | Management and Business StudiesDDC classification: 658.8 LOC classification: HF5415 | .K68 1997
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Item type Current library Collection Call number Copy number Status Date due Barcode
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Open Shelf 		Book HF5415 .K68 1997 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00010069

"International edition".

Previous ed.: 1993.

Includes bibliographical references and index.

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