Perreault, William D.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 19th ed. - New York : McGraw-Hill/Irwin, 2014. - xl, 726 p. : ill. ; 28 cm.
Includes index.
9781259060762 (pbk.) 1259060764 (pbk.)
Marketing--Management
HF5415.13 / .P47 2014
658.8 / PER 2014
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 19th ed. - New York : McGraw-Hill/Irwin, 2014. - xl, 726 p. : ill. ; 28 cm.
Includes index.
9781259060762 (pbk.) 1259060764 (pbk.)
Marketing--Management
HF5415.13 / .P47 2014
658.8 / PER 2014