Basic marketing : a marketing strategy planning approach / (Record no. 6276)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00828nam a22002537a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20151006051503.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 130708b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781259060762 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1259060764 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | APU |
Language of cataloging | eng |
Transcribing agency | APU |
Modifying agency | ANA |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.13 |
Item number | .P47 2014 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | PER 2014 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Perreault, William D. |
9 (RLIN) | 8741 |
245 10 - TITLE STATEMENT | |
Title | Basic marketing : a marketing strategy planning approach / |
Statement of responsibility, etc | William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
250 ## - EDITION STATEMENT | |
Edition statement | 19th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York : |
Name of publisher, distributor, etc | McGraw-Hill/Irwin, |
Date of publication, distribution, etc | 2014. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xl, 726 p. : |
Other physical details | ill. ; |
Dimensions | 28 cm. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Management |
9 (RLIN) | 7276 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Cannon, Joseph P. |
9 (RLIN) | 11618 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | McCarthy, E. Jerome |
9 (RLIN) | 11619 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Koha issues (borrowed), all copies | 10 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number | Total Renewals | Date checked out |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 08/07/2013 | IBS Buku | 93944 / B | 60.33 | HF5415.13 .P47 2014 c.1 | 00011742 | 08/07/2013 | 1 | 60.33 | 08/07/2013 | Staff Circulation | U-2013/06/0197 / KLIBF 2013 - SEL. BY MS. DEEPA | ||||
Withdrawn | Lost and Paid for | Not Damaged | No use restrictions | Not for loan | Book | APU Library | APU Library | Open Shelf | 08/07/2013 | IBS Buku | 93944 / B | 93944 / B | 60.33 | 2 | HF5415.13 .P47 2014 c.2 | 00011741 | 17/05/2018 | 2 | 60.33 | 08/07/2013 | General Circulation | U-2013/06/0197 / KLIBF 2013 - SEL. BY MS. DEEPA | 2 | 11/10/2016 | |
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 08/07/2013 | IBS Buku | 93944 / B | 60.33 | 10 | HF5415.13 .P47 2014 c.3 | 00011300 | 23/05/2018 | 3 | 60.33 | 08/07/2013 | General Circulation | U-2013/06/0197 / KLIBF 2013 - SEL. BY MS. DEEPA | 5 | 08/05/2018 | |
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 08/07/2013 | IBS Buku | 93944 / B | 60.33 | 18 | HF5415.13 .P47 2014 c.4 | 00011299 | 04/02/2020 | 4 | 60.33 | 08/07/2013 | General Circulation | U-2013/06/0197 / KLIBF 2013 - SEL. BY MS. DEEPA | 16 | 23/01/2020 |