Services management and marketing : studies in Malaysia /
editors Aliah Hanim Mohd. Salleh ... [et al.]
- Bangi, Selangor : Graduate School of Business, Universiti Kebangsaan Malaysia, c2009.
- xxxvii, 365 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9789834480035 (pbk.)
Service industries--Marketing--Research--Malaysia
Customer services--Marketing--Research--Malaysia
HD9980.5 / .S47 2009
658.800720595 / SER 2009
Includes bibliographical references and index.
9789834480035 (pbk.)
Service industries--Marketing--Research--Malaysia
Customer services--Marketing--Research--Malaysia
HD9980.5 / .S47 2009
658.800720595 / SER 2009